careers
Head of Product Marketing
location
San Francisco, CA / Lake Tahoe, Nevada / Remote (US preferred)
type
Full-time
level
reports to ceo
CEO
compensation
Competitive salary + generous equity

Head of Product Marketing

location
San Francisco, CA / Lake Tahoe, Nevada / Remote (US preferred)
type
Full-time
level
reports to
CEO
compensation
Competitive salary + generous equity

About Onboarded

At Onboarded, we’re building the AI-powered infrastructure for onboarding and compliance. Companies across staffing, gig work, and franchising trust us to onboard thousands of employees each month—securely, compliantly, and efficiently.

We believe the future of onboarding isn’t just forms and checklists. It’s intelligent agents, dynamic workflows, and automation that adapts to regulatory complexity. Our stack powers the most critical, high-stakes moments of employment—like verifying work authorization, collecting withholdings, and guiding a candidate through industry-specific training.

We’re backed by top investors and growing fast. Now we’re hiring our first AI engineer to help bring this future to life.

The Role

You won’t just be a storyteller. You’ll be the strategic operator translating product into adoption, acting as the connective tissue between product, sales, and customers. We’re not looking for a generalist—we’re looking for a product-first marketer with a bias toward clarity, execution, and results.

What You’ll Do

Own Positioning & Messaging

  • Develop Onboarded’s strategic narrative and differentiated market position
  • Craft crisp, compelling messaging across product launches, web, content, and sales enablement
  • Turn features into value, and complexity into clarity

Lead GTM Execution

  • Build and own the go-to-market playbook for product and partner launches (e.g. AI agents, compliance marketplace, Salesforce integration)
  • Collaborate with product, sales, and partnerships to define use cases, personas, and key differentiators
  • Drive enablement through collateral, training, and competitive intelligence

Amplify the Brand

  • Develop a bold, resonant brand voice that reflects our mission and ambition
  • Leverage founder-led content, ecosystem partners, and earned media to build awareness
  • Serve as the architect of credibility across digital, events, and social

Support Demand & Growth

  • Partner with the GTM team to drive pipeline through smart, efficient campaigns
  • Blend creative storytelling with performance-minded experimentation
  • Lay the foundation for future growth: playbooks, tools, and marketing operations

Who You Are

  • A product-first marketer who’s fluent in positioning, packaging, and persona development
    Experience in early-stage B2B SaaS; ideally served as a senior PMM or first marketing hire
  • A clear communicator and strategic thinker who can move from 0 → 1
  • Comfortable in lean, dynamic startup environments and motivated by ambiguity and velocity
  • Deeply empathetic to buyers, users, and partners, with a bias for action and learning

Bonus if you have

  • Experience in B2B SaaS, HR tech, or compliance ecosystem
  • Strong copy chops and design intuition
  • Ability to use AI tools to move faster and smarter

What We Offer

  • Competitive salary + equity in a fast-growing startup
  • Health, dental, vision, and 401k options
  • Remote-first culture with in-person offsites
  • High ownership, high impact, zero bureaucracy
  • A chance to shape the AI layer of compliance at the ground floor

Why Join Onboarded Now?

You’ll be our first marketing hire, working directly with the CEO and leadership team. You’ll shape our voice, define our GTM strategy, and build the brand that will drive our partnerships and product-led growth. This is a career-defining opportunity for someone ready to own the story and create something lasting.

How to Apply

Send a quick intro + your resume or LinkedIn to careers@onboarded.com